Original The 1975 March 24 2024 AFAS Live Amsterdam Netherlands T-shirt
- Store Wendypremium
- 26 thg 3, 2024
- 2 phút đọc
I could follow trends, but florence isn’t about following trends. There’s a lot of that going on, especially on social media platforms, where you’re able to get this temporary satisfaction of everybody’s doing this, so we all have to do this. I don’t know if that’s the message that I want to put out there. Everyone has their individuality. Everybody sees things in a different perspective, and I want people to be able to really form their own style, opinion, perspective with florence, whether that be with makeup and skin care or with our apparel or with our coffee. We don’t all need to make our coffee the same way!
We really like to listen to our customers, our family. They tell us what they want or what they want to see, and we try to deliver. They know what the gap in the market is better than we do. When they’re going into stores and they can’t find something that works for them, fits to their skin tone, fits to their body, I want to be able to be that resource for them. If one person can’t wear it, I’m not interested in making it. It needs to be for everyone. I went into that mindset with makeup and skin care, and that brand value did not change when we [went] into apparel. And we stuck to that in every meeting. I made sure we could go the biggest size we could. I made sure we were using stretch materials, things that are better for girls to wear in regard to whatever they’re doing. If it’s that time of the month—this is my big thing—if I’m on my period, I’m not going to wear something skintight to my body.
I could follow trends, but florence isn’t about following trends. There’s a lot of that going on, especially on social media platforms, where you’re able to get this temporary satisfaction of everybody’s doing this, so we all have to do this. I don’t know if that’s the message that I want to put out there. Everyone has their individuality. Everybody sees things in a different perspective, and I want people to be able to really form their own style, opinion, perspective with florence, whether that be with makeup and skin care or with our apparel or with our coffee. We don’t all need to make our coffee the same way!
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